Debra Prinzing started the movement to inspire the floral industry and its consumers to embrace local, seasonal, and sustainable flowers.
They give farmers and gardeners a foundational understanding of how we can best care for our soil while feeding our communities and growing beautiful healthy flowers.
Discover the training, tools, and support for building a resilient life of meaning and abundance, while you create positive change for your community and the world!
They educate, unite, and support commercial cut flower growers, support floriculture research, and encourage the purchase and use of locally grown flowers by the public.
Modern floral design is unsustainable. The widespread use of floral foam, excessive packaging and flying out-of-season blooms across the world are just some of the problems we must tackle.
An engaged and ever-curious community of flower farmers with a foremost interest in treating their farms as whole ecosystems, rather than simply a production-focused enterprise.